The Brand with a Desire to Inspire
#StaySweetStaypositive
Style That Sparks Positivity & Creativity
Sweet Lane is a mother-daughter brand on a mission to uplift girls through original artwork, playful affirmations, and empowering designs. What started with tees has grown into a full collection of feel-good fashion—including athleisure wear, stickers, and more—all made to help girls feel strong, seen, and celebrated.
Style That Speaks Sweetly
Made to Spark Joy
"I believe every girl deserves to express herself in what makes her feel good, confident, and creative. work with my mom to create designs that encourage her own look."
-Lane, Co-Founder, Sweet Lane
THE COLLECTIONS
The Tee Collection
Bold, story-driven artwork by Lane and her mom, Jeanne — created using AI, digitally hand-painted, and finished with shimmer or rhinestones. These custom tees feature cut-off hems and raw crop edges for a cool, modern look, while cotton candy pinks, purples, and vibrant hues keep the vibe fun and fresh.
Athleisure Collection
Crafted from a silky-soft, high-performance nylon-spandex blend, our athleisure collection is made for movement, comfort, and confidence. From flowy pants to sporty dresses and lightweight layers, each piece is styled for play and designed to empower. Featuring affirmation labels, hidden messages, and vibrant details, this activewear uplifts as much as it performs.
Power in Positivity
From vinyl decals to affirmation cards, each Sweet Lane piece comes with a playful, collectible sticker—designed to be worn, traded, or kept as a daily reminder of how amazing she truly is. These small but mighty stickers are like tiny seeds of confidence, made to grow with her and build self-belief along the way.
From Lane
WHY RETAILERS & INFLUENCERS LOVE SWEET LANE
- Real story. Real art. Real impact.
- Easy-to-share messaging that parents appreciate and girls genuinely love.
- Eye-catching colors and packaging that stand out on shelves and in photos.
- A tween-targeted brand that actually gets tweens.
Customer Reviews
What tweens & moms are saying about our colorful confidence pieces
“I adore Sweet Lane’s custom tees — so bold and joyful! Every time my tween wears them, she lights up and feels confident.”
New Orleans, USA
“The affirmation stickers are a hit in my daughter’s locker and lunchbox. Cute, inspiring, and playful!”
Baton Rouge, USA
“The star‑eyed candy tiger tee gets so many compliments! Fun, empowering, and one‑of‑a‑kind.”
Baton Rouge, USA
“The creative kit with journals and stickers thrilled my pre‑teen! Beautifully made — hoping for more color options next time.”
Atlanta, USA
“My niece wears her Sweet Lane sweatshirt almost daily. She calls it her ‘confidence armor’ — we love it!”
Houston, USA