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A Mother-Daughter Duo Brand 

Sweet Lane was founded by 9-year-old Lane Marie and her mom, Jeanne, with one big goal: to bring more confidence, creativity, and joy to the tween years. As a mom of two girls, Jeanne saw how early self-doubt and comparison can dim a young girl’s light. Together, she and Lane set out to create a brand that does the opposite—one that helps girls glow from the inside out.

From the very beginning, Sweet Lane has been a true creative collaboration. Lane is deeply involved in the design process—sharing ideas, color palettes, and themes that speak directly to girls her age. Every tee in our Custom Art Tee Collection features original artwork brought to life through a unique blend of AI design tools, digital hand-painting, and rhinestone embellishments—all used to tell meaningful, joyful stories.

Whether it’s a nod to Lane’s favorite pink drink, a beloved family tradition, or a magical seasonal moment, each piece starts with real inspiration—and is made to uplift.